Reed Iredale

I can help grow your firm, your way

Faster than you can go alone

You want your time back, and you want to grow revenue without hiring more staff. I offer a range of options for Australian accounting firm owners like you.

Please email me at reed@accountingconsulting.au if you have questions about the best fit.


Ways I Can Help You Grow

Firm Freedom Community - $197/month** Booked Solid

A community of progressive Australian accounting firm owners who want to build their firms the right way, without any hustle-culture nonsense. For solo and small accounting firm owners who want to create a firm they love that includes freedom, time, revenue, and independence.

What's included:

  • Monthly group coaching calls with Reed
  • Private community forum with your peers
  • Templates, frameworks, and implementation guides
  • Direct access to Reed via community forum

Cancel anytime

The 40-Hour Firm Accelerator - $2,997

Next cohort starts September 1st, 2025

Are you ready to make dramatic changes in your accounting practice but get overwhelmed by a million tiny decisions? This intensive 12-week program gives you the exact roadmap I use with my highest-paying clients.

What you'll get:

  • 12 weekly group coaching calls (75 minutes each)
  • Personal firm assessment and custom action plan
  • Value-based pricing templates and scripts
  • Client optimisation framework (who to keep, who to fire)
  • Automation blueprints for your practice
  • Hot seat coaching on your specific challenges

Typical Results: 25-35% reduction in hours, 40-60% increase in revenue within 90 days

Limited to 12 participants

Learn More

The 40-Hour Firm Book - $9.99 Sold Out

A step-by-step roadmap for Australian accounting firm owners to end overworking without giving up revenue. Whether starting your practice or optimising an existing one, this guide helps you regain your time and feel more in control of your practice.

What you'll learn:

  • The 4-step framework to reduce hours while increasing revenue
  • How to identify and fire your worst 20% of clients
  • Value-based pricing strategies that work in Australia
  • Automation tools to save 10+ hours per week

Instant download


Other Ways I Can Help

For firm owners ready to invest seriously in transformation

Private Coaching with Reed - $8,500

Has your firm been stuck at "pretty good" for way too long? My four-month 1:1 private coaching program will give you the instruction, guidance, and bi-weekly accountability meetings you need to break through to the next level.

What's included:

  • 8 bi-weekly 1:1 coaching calls (90 minutes each)
  • Unlimited email access for 4 months
  • Custom transformation roadmap for your firm
  • All templates, frameworks, and resources
  • Priority access to any group programs

Limited availability

Learn More

The Breakthrough Session - $1,000

Are you facing a specific challenge and need expert advice quick? Get one intensive strategy session plus follow-up support to solve your most pressing problem.

What you get:

  • 90-minute intensive strategy session
  • Detailed action plan with specific next steps
  • 2 weeks of email follow-up support
  • Relevant templates and resources
  • Session recording for your reference

Usually available within 1 week

Learn More

The Partnership Program - Min $5,000/month

For serious growth-minded firms only

I will serve as your ongoing strategic advisor on an unrestricted basis, including priority access to all my programs and exclusive content. You'll receive monthly business reviews and unlimited consultation on major decisions.

What's included:

  • Unlimited access to Reed via phone, email, video
  • Monthly strategic business reviews
  • Priority access to all programs and workshops
  • Quarterly in-person strategy sessions (or virtual)
  • Custom implementation of all systems and frameworks

Minimum 12-month commitment

Learn More


About Reed

Hi! I'm Reed Iredale and I bring something completely different to accounting consulting: 15+ years of conversion marketing expertise combined with data science training and deep accounting industry knowledge.

I tripled revenue for a pet food brand in 120 days using conversion optimisation and data-driven marketing. I've worked with major clients like BHP, Ladbrokes and Australian Retirement Trust, but I've also completed a Data Science & AI program and I'm currently studying to become an accountant myself.

I'm the only consultant in Australia who combines deep conversion marketing expertise with data science capabilities AND accounting industry knowledge.

"The unconscious acceptance of 60+ hour weeks as the best and only option for accounting firm owners is a collective hallucination that literally keeps me up at night. I consider it my mission to help Australian accountants build profitable, lifestyle businesses."


What Clients Are Saying

"Reed's system helped us go from 65 hours to 45 hours while increasing revenue 40%. I finally took my first vacation in 8 years and the business ran perfectly without me."
- Sarah M., Melbourne (15-person accounting firm)

"The pricing transformation alone paid for Reed's program 10x over. We increased our average client value by 150% and most clients were happy to pay the new rates."
- David L., Brisbane (8-person boutique firm)

"I was skeptical about working with someone who wasn't a traditional accountant, but Reed's marketing background is exactly what our industry needs. The automation systems alone save us 20 hours per week."
- Jennifer K., Sydney (22-person firm)


Ready to Transform Your Firm?

Still not sure which option is right for you?

Free Strategy Call

Let's discuss your firm's specific situation and find the best path forward.

Email Reed

Have questions about which option is best for you? Just send me an email.


Payment plans available for annual programs. Corporate and group discounts available for multiple participants from the same firm who pay up front.

To learn more about any of these programs or to schedule a complimentary strategy call, contact:

Reed Iredale
Email: reed@accountingconsulting.au
Phone: 0421 441 520
Website: accountingconsulting.au

"Transforming accounting firm owners and outcomes through strategic thinking and purposeful action."